Following a recommendation, Asda Mobile contacted us with a brief to design a gondola end to promote their latest offers on network service bundles and hotspot a key handset.

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Designed by our studio team, the units were produced using a mixture of metal and wood as the main materials.

 

Elements to the display included a giant illuminated sim card and branding, a screen for shopping engagement and podiums to provide space for product information and promotion.

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Installed into 35 Asda stores across 4 different size formats, these gondola ends have been designed to be easily updatable to reflect new offers and changes to bundles.