Being creative with no restrictions is hard enough but when you must be creative whilst respecting Retailer, Brand and Movie Studio stipulations in a small footprint…it's even more of a challenge!

 

However, our Creative team found their inner superhero and joined forces with Citizen to design a display that was not only meticulously crafted to reflect Citizen’s brand heritage, but also fully aligned with all criteria from the brief, making for a relatively smooth sign off process. 

 

The resulting displays, featuring unique artwork of iconic characters, were assembled in our Leicester factory, and created in metal for sustainability. All key graphics were updatable to ensure a long in store life, further enhancing the eco-credentials. The design gave each brand its individual identity whilst maintaining synergy between each execution.

 

The finished displays were well received by all parties and certainly achieved stand out for the product when placed side by side against competitors in 110+ High Street Jewellers windows around the UK.

 

All in all a Marvel-ous result!