We often talk of starting a truly creative project with a "blank sheet of paper”, i.e.  a very open brief.

 

In this case it could not have been more open and the challenge was to represent the carpet yarn at the heart of our clients product offering, their strong sustainability ethics and the journey they had been on to become a carbon neutral company, all within a single installation piece for Clerkenwell Design week.

 

Our Design team did a fantastic job answering that brief and creating the concept for the installation 

 

Concepts mean nothing though if they cannot become reality and our Creative Development team worked equally hard to bring that concept to life in a dynamic and practical way.

 

The installation was a huge success featuring in many articles about Clerkenwell Design week and garnering very welcome publicity for our client, or as they said in their feedback to us:

 

"I just wanted to say a huge thank you to you all for an amazing and unique installation. I can’t begin to count the amount of people I saw taking pictures, asking questions, admiring etc. It fulfilled exactly the brief we gave you and I couldn’t be happier with the outcome. The installation and breakdown were also seamless." Interface

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