Assisting with the launch of NOW TV in Ireland back in 2017, we have been involved in many exciting campaigns over the years and our support continues to grow. 

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For this project our challenge was to translate the latest SKY UK NOW non- retail brand guidelines to suit the retail landscape in Ireland. This included creating guidelines for a range of POS for retail stores, new packaging for existing products, online digital assets, images for press ads and out of home collateral. 

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Further to the above, all physical POS assets going into retail stores had to adhere to the sustainability commitments of our client and be fully recyclable. 

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The success of this project, back in March 2021, resulted in our client engaging us to deliver all out of home and press ads for numerous different campaigns since the initial launch, utilising the guidelines we created to help them achieve their marketing goals.