John Lewis Shop In Shop Rollout
In May last year we supported Delonghi with a high-quality Shop in Shop installation at John Lewis, Oxford Street. Fast forward one year and we've just installed a second and third site based on the success of the initial launch, this time at John Lewis stores in High Wycombe and Cheadle.
These coffee zones are not only immaculately executed to showcase a variety of Delonghi products available, but they also include well thought out practical additions such as sinks, running water and fridges at each site so brand ambassadors can carry out demonstrations, giving shoppers even more reason to dwell at the fixtures. To further enhance the shopper experience the installations include portrait format screens with engaging content and additional product information.
Exciting opportunities like this really do make for memorable store visits and enhance shopper engagement and we thank Delonghi a latte for choosing us again to support them!