Where technology meets design to elevate health in-store
• Concept Design • Development • 2D Artwork • Digital and Screen Printing • Acrylic Fabrication • Software Development • Programming • Video Content Creation • Trigger Mechanism Integration • Data Management • Reporting Mechanism.
We’re proud to have designed and installed a new Sexual Wellbeing Bay in Covent Garden, a thoughtfully crafted space where digital innovation and product-led display design come together to create an engaging and educational experience.
The bay acts as an information hub, sharing key insights in a modern, inclusive, and approachable way. Interactive digital features showcase product benefits and suggest complementary items to further support personal wellbeing. The unit has been designed with a premium casing, ensuring products remain beautifully presented and consistent with the surrounding retail environment.
Developed in close collaboration with our client and partners, the project combines bespoke digital content, interactive triggers, and multiple screen formats, all seamlessly aligned to enhance the customer journey.
This installation reflects our commitment to human-centred retail design, bringing together technology, education, and wellbeing to create meaningful in-store experiences.
“Working with Idea has been a great experience. Their dedication to excellence, precision in execution, and deep understanding of retail environments have consistently impressed us. The fixturisation solutions they've delivered are not only visually compelling but also strategically designed to enhance customer engagement within the sexual wellbeing space and drive sales. Over the last few weeks since implementation, the Covent Garden store has grown +108bps ahead of our London control stores so we’ve seen some great initial results. We've proudly shared their work with other retailers as a benchmark for best-in-class fixturisation—it's that impactful.” Russell Westcott, Senior National Account Manager, Reckitt Health
Contact
Ready to make your brand stand out in-store?
Let’s talk about how we can bring your next retail concept to life.
For all general enquires please call our switchboard on
+44 (0)116 2552299