Designing a Better Health Journey In-Store
This Covent Garden installation for Reckitt showcases a retail design approach built around clarity, accessibility, and customer needs.
The display is structured to highlight both instant relief and long-term digestive support, helping shoppers quickly identify products that suit their specific health requirements.
Blending digital touchpoints with product-led storytelling, the fixture allows visitors to explore benefits at their own pace while maintaining a clean, intuitive layout.
The result is a space that informs, engages, and elevates the overall shopping experience.
From concept to installation, we delivered a solution that functions as both an educational tool and a high-performing retail asset, demonstrating how smart design can turn a simple display into a meaningful customer journey.
"The results speak for themselves: ‘In terms of uplift data we’ve seen Gaviscon growing +9% but our biggest gains coming from Senokot (+113%) & Fybogel (+36%) Vs control stores. Would seem that our lower GI categories really benefitted from the extra education at fixture!" Russell Westcott,
Senior National Account Manager, Reckitt Health
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