Designing a Better Health Journey In-Store
•Concept Design •Development •Prototype •Graphic & Visual Design •Digital & Screen Printing •Acrylic Fabrication •Integrated Digital Signage •Software Development •Motion Graphics & Digital Media •Sensor & Hardware Interactivity •Data Management •Analytics & Reporting
This Covent Garden installation for Reckitt was designed to address a common in-store challenge:
Helping customers quickly understand their symptoms and choose the right solution.
The display clearly separates products for instant relief and long-term digestive support, guiding shoppers to the most relevant option without confusion.
By combining physical display with digital interaction, customers can explore product benefits at their own pace, turning passive browsing into a more informed and confident decision-making process.
The result is a fixture that does more than present products.
It actively supports education, engagement, and conversion in-store.
From concept through to installation, the focus was on creating a solution that works as both an educational tool and a high-performing retail asset.
Measured Impact
“In terms of uplift data we’ve seen Gaviscon growing +9%, with our biggest gains coming from Senokot (+113%) and Fybogel (+36%) vs control stores. It would seem that our lower GI categories really benefitted from the extra education at fixture.” - Russell Westcott, Senior National Account Manager, Reckitt Health
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