Working in close collaboration with Madison Cycles, we supported the transformation of their initial concept designs into a fully realised exhibition environment for iceBike* 2026 at the Manchester Velodrome and Lee Valley Velopark.

The challenge was not simply to produce display furniture, but to translate creative concepts into practical, high-quality physical solutions that would elevate brand presence and create impact across a busy exhibition environment.

Our in-house teams worked across multiple disciplines including acrylic machining, fabrication, CAD cutting, screen printing, digital print, assembly and logistics to ensure every element was produced to the highest standard.

Alongside this, our project management team coordinated closely with trusted external suppliers to ensure seamless delivery across all aspects of the build.

The result was a cohesive exhibition environment that brought Madison’s vision to life, helping their brands stand out on the show floor through carefully crafted, premium display execution.

A project that reflects the value of combining creative collaboration, technical expertise and precise execution to deliver environments that perform beyond the brief.