Mediterranean Vibes Meets Harrods
In the midst of the June heatwave, we had the pleasure of designing, producing, and installing this stunning multi-element retail campaign for a new fragrance launch, and it most definitely left us feeling major summer vibes.
These professional photos capture the true beauty of each individual piece of boutique retail furniture, transporting the minds of the shoppers in Harrods straight to the Mediterranean island of Capri.
We supported with a suit of POS items including a showstopping oval shaped entry vestibule, a backwall display complete with plenty of shelving for product placement, and a window display featuring revolving hero products. Themes of lemon groves, tones of gold, and the distinctive Italian Majolica print ran through the printed artwork of this summer inspired campaign.
What we find clever about this campaign is the reusability aspect that our client had in mind. The Boutique Window display was designed around a permanent structure fixed inside the main window frame allowing all promotional activity to be regularly updated with ease. This also helps going forward with waste reduction as the permanent construction creates a rotary solution.
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