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Flexible and functional displays

Renowned for its craftmanship, Mizuno is revered amongst elite golfers for the precision and control of its Grain Flow Forged irons - giving rise to the phrase #NOTHINGFEELSLIKEAMIZUNO.


Working in synergy with the brand’s heritage, “Custom Fitted, Custom Built”, a range of standard parts and bespoke fixturing combine to create a strongly branded and easy to navigate display solution which is both functional, flexible, and scalable.


Pre-built Irons and Woods are displayed in this solution alongside bags, balls, clothing and accessories on bespoke components we designed in partnership with Mizuno.

Allied to this premium solution for Pro Shops a Fitting Studio solution was also created to display over 60 shafts, 36 iron heads and a combination of wood, fairway and hybrid heads.

“Idea helped us to create a branded concept that will become our ‘best in class,’ model to roll out going forward.”

Western Global Golf Brand Manager, Mizuno Corporation.

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