Since supporting the launch of NOW TV in Ireland in 2017, we have continued to work closely with the brand across a wide range of campaigns and marketing activity. 

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In 2021, NOW TV challenged us to adapt the latest SKY UK NOW brand guidelines for the Irish retail and marketing landscape - ensuring consistency across all customer touchpoints while tailoring assets to suit local market requirements.

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Adapting Brand for Every Channel

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This involved creating and applying new guidelines across:

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• Retail point of sale  

• Product packaging  

• Digital assets  

• Press advertising  

• Out of home campaigns

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The objective was to ensure a seamless and consistent brand experience across every channel, from in-store to online and traditional media. 

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Sustainable by Design

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In line with NOW TV’s sustainability commitments, all physical retail assets were developed to be fully recyclable without compromising visual impact or brand integrity. 

  

Trusted Ongoing Brand Support

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The success of the project led to NOW TV Ireland extending our remit, trusting us to deliver their ongoing out of home and press advertising campaigns using the framework and guidelines we established.

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Today, we continue to support campaigns across key title launches including:

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• Succession

• The Last of Us

• The Flight Attendant

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Providing scalable, consistent, and adaptable creative support across multiple channels.