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First steps into retail

A new product a new company and a new team needing some new in store POS solutions. Who else would they turn to but the not so new and very experienced creative team at Idea.


Like much of our work over the years this opportunity came from doing a good job with our client partners in their previous roles and we did not disappoint when asked to help with the new brand activation in WHS stores.


Our studio team rose to the clients challenge of creating a sustainable but durable FSU that could be filled with a high stock volume in a small space, whilst also making sure to reflect the strong branding of Yoto.


As well as creating the FSU  we organised production, packing and distribution and even managed follow up merchandiser visits in store to ensure compliance and correct merchandising.


How's that for service !

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